Speakers


BATAGELJ, Zenel


Curriculum

Born in 1971, Zenel studied mathematics, sociology, informatics and communications. In the year 1996 founded research company called CATI Centre - the first commercial CATI facility in Slovenia. CATI is now the second biggest marketing research company serving primarly biggest local companies working closely with SPSS. In last two years the company got the tender for National Readership Survey and established WWW.SI Monitor - both surveys present the currency in Slovenian market and use highly innovative methodological approaches. In last time Zenel is returning back in survey methodlogical waters, working on internet research, multi-mode survey designs, use of analytical CRM in survey design and network analysis.

Measuring the Emotional Economy in Europe

Two-steps Survey design -National Readership Survey-

Zenel Batagelj with Andrej Kveder presented a system of a two-step sampling method they at CATI apply to do the National Readership Survey in Slovenia. The two steps, of which the first is a phone screening, followed up by face to face re-visit for a deeper understanding of the attitudes and behaviours that match the viewing and reading patterns. This setup works well to eliminate process errors and with the application of a specifically developed weighting scheme it provides reliable data even on the readership of papers with smaller circulation.

presentation (ppt)

 


References

Zenel Batagelj, Andraž Zorko, Andrej Kveder, Tomaž Hohkraut (2002): "Slovenian National Readership Survey - Methodological Issues". Paper presented at International Conference on Methodology and Statistics, Ljubljana, Slovenia.

Matjaž Robinšak and Zenel Batagelj (2002): "Alternative Approaches to Measure Web Site Audiences". Paper presented at International Conference on Methodology and Statistics, Ljubljana, Slovenia.
Valentina Hlebec, Katja Lozar Manfreda, Vasja Vehovar, Zenel Batagelj (2002): "Collecting Ego-Centered Network Data via the Web". Paper presented at International Conference on Methodology and Statistics, Ljubljana, Slovenia.

Batagelj, Zenel, Korenini, Bojan, and Vehovar, Vasja ( 2002 ): "The integration power of the Intelligent banner advertising network and survey research". Paper presented at The Worldwide Internet conference Net Effects 5. Berlin, 3-5 February, 2002.

Lozar Manfreda, Katja, Batagelj, Zenel, and Vehovar, Vasja ( 2002 ): "Design of Web Survey Questionnaires: Three Basic Experiments". Journal of Computer Mediated Communication, 7,3 (http://www.ascusc.org/jcmc/vol7/issue3/vehovar.html)

Vehovar, Vasja, Batagelj, Zenel, Lozar Manfreda, Katja, and Zaletel, Metka ( 2002 ): "Nonresponse in Web Surveys". In: Robert M. Groves, Don, A. Dillman, J.L. Eltinge, and R.J.A. Little (eds.): Survey Nonresponse. John Wiley, New York.

Korenini Bojan, Zenel Batagelj (2001): "Segmenting the market according to consumer's benefits and value orientations - the application of structurally determined laddering method." Paper presented at International Sunbelt XXI Social Network Conference, Budapest, Hungary.

Batagelj, Zenel, and Vehovar, Vasja ( 1999 ): "Web Surveys: Revolutionising the Survey Industry or (Only) Enriching its Spectrum?" Proceedings of the ESOMAR Worldwide Internet Conference Net Effects. London, 21-23 February 1999, pp. 159-176.

Vehovar, Vasja, Batagelj, Zenel, Lozar, Katja, and Zaletel, Metka ( 1999 ): "Nonresponse in Web Surveys". Paper presented at the International Conference on Survey Nonresponse ICSN 1999, Portland, Oregon, October 28-31, 1999.

Batagelj, Zenel, Lozar, Katja, and Vehovar, Vasja ( 1998 ): "Respondent's Satisfaction in WWW Surveys". Paper presented at International Conference on Methodology and Statistics, Preddvor, Slovenia, 7-9 September 1998.

Vehovar, Vasja, and Batagelj, Zenel (1996): "The Methodological Issues in WWW Surveys". Paper presented at CASIC ?96, San Antonio. (http://www.ris.org/casic96)