A COMPREHENSIVE SOLUTION

Gallup has a Europe-wide network that enables it to conduct comprehensive and timely surveys in all of the 27 EU Member States and beyond. In these studies, Gallup addresses the general public as well as specific target groups such as 'European youth', 'higher education teaching professionals', 'SMEs', 'young entrepreneurs', 'innovators' and 'retail managers' and 'minority groups'.

The overall portfolio consists of a broad range of high-profile research services.

Polling via made-to-measure techniques

In close collaboration with clients, Gallup develops the methodology that best fits the research objectives. Offering quantitative and qualitative research, Gallup uses all standard survey techniques: face-to-face (PAPI, CAPI), fixed and mobile telephone (CATI), online surveys and focus groups.

Assessing the possible impact

As the leading player in EU-wide, cross-cultural and national-level opinion polling, Gallup measures citizens' attitudes, opinions and awareness on social, political and economic matters. Besides these classic opinion polls, Gallup also provides public sector impact assessment in a broader sense, i.e. the evaluation of policies, services and media campaigns.

Leading to a comprehensive solution

Tailor-made research solutions may be complemented with desk research (detailed analysis) on a particular political, social and economic topic. By conducting in-depth statistical analysis of the collected data, we provide our clients with further insights on particular points of interest. The presentation of the data with cutting-edge data visualization tools allows for an easy-to-grasp understanding of the research results.

This complete package of evidence-based methods and techniques facilitates decision-making in the public and private sectors.