SERVICES & METHODS

Gallup Europe has built its network throughout Europe and conducts complex surveys in the EU27 member states and beyond. In these studies, Gallup addresses not only the general public but also specific target groups (e.g. youth, the educational sector, SMEs, minority groups, etc.) in a timely and efficient manner.

Services offered:

• Qualitative and quantitative research
• EU-wide and national opinion polling
• European-level public sector evaluations
• Market and social research
• Evidence-based policy research
• Consumer surveys (satisfaction, trends)
• Behavioural economic analysis
• Cross-cultural analysis
• Measurement-based strategic consulting
• Data mapping and visualisation
• Campaign and policy impact assessments
• Management & coordination of multi-country research projects
• Evidence-based training for policymakers and decision-makers
• Access to polling data for media representatives

Methods used:

• Interviews: face-to-face (PAPI, CAPI), fixed and mobile telephone (CATI) and online (web-based) interviews
• Focus groups
• Data processing and analysis
• Statistical analysis